Stream the hit list series#

The brand placed second for Ruggedness and third for Affordability and Technology.Īcura took back the No. The quarter marked the first time Cadillac ranked first in the Prestige/Sophistication factor. In the dozen factors most important to luxury vehicle shoppers, Cadillac took top honors in four categories: Driving Comfort, Interior Layout, Exterior Styling and Prestige/Sophistication. Cadillac Captures Four Top Honors in Important Factors to Shoppers Lucid and Polestar also held at 1% of all luxury shoppers. Newcomer Rivian remained at 2% of all luxury shoppers. Tesla, the industry’s top-selling luxury brand in Q1, held at 9% of all luxury shoppers considering the brand. Land Rover, Lincoln, Alfa Romeo and Maserati each declined by a single percentage point. Volvo lost 2 percentage points of shopping. Of Mercedes’ 18 models, 11 experienced declines. Mercedes-Benz dropped 2 percentage points, putting it on par with Buick’s shopping consideration. Other gainers were Porsche, with seven of its nine models posting increases in consideration. Acura will shortly introduce the 2024 ZDX and ZDX Type S, both EVs. Acura fell 2 percentage points in consideration in the first quarter due to declining consideration for the TLX. In total, Buick has gained 5 percentage points, or 60%, since 2021.īuick surpassed Acura in shopping consideration for the first time since 2015. Of Audi’s 16 models, 11 posted gains in consideration.īuick was the biggest gainer, climbing 2 percentage points from the fourth quarter of 2022 to the first quarter of 2023 to 13% of luxury shoppers considering the brand. Top 10 Models ConsideredĪudi gained a percentage point quarter to quarter, putting it on par with Cadillac’s shopping consideration at 16%. Tesla Model Y rounded out the list tied at No. 10) made the Top 10 list for the first time. The Top 5 – Buick Enclave, Cadillac Escalade, Acura MDX, Lexus RX and Buick Encore – were all SUVs. The E-Class edged out the Cadillac CT5 and Acura TLX on the Top 5 list.Īs a result of the surge in shopping, eight SUVs dominated the Top 10 most-shopped list for all luxury vehicles. The list was rounded out by the Tesla Model 3 and Mercedes-Benz E-Class, which is gaining traction with its redesign and hybrid option.

Stream the hit list series#

It was the first time the 4 Series made the Top 5 list. Shopping consideration for the BMW 3 Series, 5 Series and 4 Series fell, but they still held onto the top three spots of most-shopped luxury cars. Interest in them is waning, and incentives may be required to move bloated stocks. Week after week, they have among the highest inventories of any vehicle segment. Luxury cars have seen an overabundance of supply even throughout the chip shortage. Luxury SUV shopping likely will continue the momentum with the introduction of new models, including the Buick Envista, the 2024 Volvo SC90 and EX90 and a new Acura ZDX, the brand’s first EV. 2, and Acura MDX and Lexus RX tied for No. Cadillac Escalade filled in the Top 5 list at No. 5 among the most-shopped luxury SUVs, knocking the BMW X5 off the list. For the second straight quarter, the Enclave was the most-shopped luxury SUV. Shopping for Buick SUVs, particularly the Enclave and Encore, boosted the luxury SUV segment. Quarterly Segment Considerationįive and six percentage points represent huge swings when normally, one or two percentage points are worth noting. Only 45% of luxury vehicle shoppers considered a car, down six percentage points from the fourth quarter of 2022 and the year-ago first quarter. Meantime, shopping for luxury cars slumped to a new low. That was a five-percentage point gain from the fourth quarter of 2022 and the year-ago first quarter.

Of luxury shoppers, a hefty 73% considered a luxury SUV. Luxury SUV Shopping Set Record High Luxury Cars a New Low Kelley Blue Book produces the quarterly Brand Watch reports for non-luxury and luxury brands and assesses shopping for electrified vehicles.

The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. The new high came at the expense of luxury cars, for which shopping consideration slumped to a new low. Almost three-quarters of luxury vehicle shoppers considered an SUV in the first quarter, according to the Kelley Blue Book Brand Watch™ report for the first quarter of 2023.